Read from Snapchat once and kept, so returning here costs nothing. Refresh re-reads.
Reading your organisations…
Campaigns
Campaigns and their ad squads. Ads are read per squad when you open one,
and statistics only for the period you pick — nothing is fetched until you ask for it.
Choose an ad account, then Load campaigns.
Everything here is created paused. Nothing starts spending until
you turn it on in Snapchat Ads Manager.
Where
Campaign and ad squad
Build both, add an ad squad to a campaign you already have, or just add
ads to an ad squad. Anything reused is never modified.
Nothing is created or changed — the squad is only read, and every field stays editable.
1 builds the set once. Higher repeats the whole set, numbered.
At least 20 — Snapchat's floor for a campaign budget.
One or the other — Snapchat refuses both.
Blank starts in about ten minutes. Your computer's time zone.
Blank runs until you stop it. Required with a lifetime budget.
The ad
Snapchat allows 34 characters in a headline and 32 in a
brand name, and the landing page has to be https. Calls to action under
Other creative types — REQUEST_QUOTE among them — are documented against Snapchat's
lead form ads rather than link ads; picking one here may come back refused.
Creatives 0 selected
One ad is built per creative, all in the same ad squad.
Reading the library…
Ad structure
Pick creatives to see the plan.
Notes
Ad squad settings
Edit ad
34 characters, Snapchat's limit.
32 characters, Snapchat's limit — shown above the headline in the ad.
The video is never touched. Changing the headline,
link or call to action makes a new creative against the same video — Snapchat does not allow
editing a creative that has run — and points this ad at it. The ad goes back into review.
Ad squad budget
Every ad squad ticked here gets the same budget, written one at a time.
Snapchat holds a daily budget or a lifetime one,
never both — setting one clears the other. A lifetime budget also needs an end time on the ad squad,
or Snapchat refuses it.
Duplicate
Added to the original's name. Numbered when you make more than one.
34 characters, Snapchat's limit.
Blank keeps whatever the original creative used. The video is reused as-is —
nothing is re-uploaded, and the original ad is never changed.