Ad Launcher — Creative Desk

Preset

Destination

organisation, then ad account

Organisation

Accounts are grouped by the organisation that owns them. Rename

Ad account

Creatives

one ad per creative

0 selected

Loading creatives…

Campaign

existing or brand new

Campaign name

Objective

Mark creatives Live in Creative Desk — once an ad is created for a creative, its status moves to Live.

Status after creation

Nothing spends until you switch it on.

Structure

Generate ad sets by ads per ad set — pack several ads into each ad set. Off = one ad set per creative.

Generate campaigns by ad sets per campaign — a big run is split into several campaigns

Delete sized copies after launch — Meta keeps its own copy, so the extra 1x1 / 9x16 / 1.91x1 files are removed from the library to save space. Originals are never touched.

Auto-match sizes by filename — brand_1x1, brand_9x16, brand_1.91x1 become one ad, each filling its placement.

Naming

Ad set name template

Ad name template

Variables: {creative} creative name · {index} copy number · {total} total copies · {campaign} · {date} · {budget} · {cindex} campaign number · {adset} ad set number · {type} image/video/gif · {mmdd} 0808 · {bud} 1$ · {budget} $1

Budget & category

Budget strategy

CBO lets Meta move budget between ad sets; ad-set budgets stay fixed per ad set.

Budget sharing — let ad sets share up to 20% of their budget with each other. Meta requires this to be stated when there is no campaign budget.

Special ad category

Required by Meta for these categories — it restricts targeting.

Campaign spending limit $

Total the campaign may ever spend.

Ad set

cloned from a proven one

Ad set settings

Template ad set

Copies targeting, schedule, bid and budget only — not the ad copy. Headline, text, CTA and link come from the reference ad in step 5.

Structure

Performance goal — what Meta optimises delivery for

Dataset (conversion pixel)

Conversion event

Blank keeps the template's goal. Building from scratch? A goal is required.

Budget strategy

Minimum $1.

Bidding — blank keeps the template's setting

Billing event

Bid strategy

Bid / cost cap $

Schedule

Start

End (optional)

Audience

Use a saved audience (optional)

Loads a saved audience as the base. Anything you set below still overrides it.

Countries

Two-letter codes, comma separated.

States, cities or ZIPs (optional — narrows the countries above)

Age

Gender

Languages (optional — blank reaches every language)

Targets people whose Facebook is set to these languages. Useful for Spanish-language campaigns in the US.

Advantage+ audience

Placements

Ad copy

reuse an ad, or write it here

Reference ad

This is where the ad copy comes from — headline, primary text, description, CTA and destination link. Leave it unset and the fields below must be filled, or the ad publishes with the image only.

Primary text — the main body of the ad

Headline

Brand name (NewsBreak)

Description

Call to action

Destination URL

Identity & tracking

Facebook Page

Every ad needs a Page — this is where it posts from.

Instagram account

The Page represents you on Instagram. Placement-specific files for Instagram need a real Instagram account — with the Page, Instagram gets the default file.

Display link

URL parameters

Multi-advertiser ads

Off keeps your ad out of Meta's multi-advertiser shopping units.

Advantage+ creative enhancements

Lets Meta tweak brightness, crops and text. Off keeps your creative exact.

Brand logo

auto

Looking in Creative Desk…

Poster image

auto

Taken automatically from each video's thumbnail in Creative Desk. Images use the image itself.

Ad structure

Pick creatives to see the plan.

Review

Everything is created paused. Existing campaigns, ad sets and ads are never changed.

Choose variations

A creative with version history can launch any or all of its versions — each ticked version becomes its own ad. By default only the current version is launched.

Review structure

Exactly what will be created — nothing has been sent to Meta yet. Rename anything, give an ad set its own budget or cost cap, point an ad at a different link, or untick what you don’t want, then launch.

Auto-fill locations from the ad copy — every ad set, from the states its ads name

Edit ad copy

Primary text

Headline

Description

Destination URL — your tracking link, where the ad sends people

This is the one to change when you are swapping the tracking link.

Extra URL parameters — optional; appended to the destination above

Written without the leading ?. Leave blank to keep what the ad already has.

Edit states

Add a state

Saving replaces the ad set’s state list with the chips above. Remove every chip to target the whole country again.

Edit placements

Each creative can fill its placements with a different file — pick one from the library or upload your own when a generated size is not quite right. Original uses the selected creative everywhere; choose another library file for a placement to have Meta serve that one there.

New ad account

Organisation Ad account name Company name Industry Account category

What the account is for, in NewsBreak’s terms. Insurance, roofing and loan lead forms are lead generation.

Account settings

Account name

Spending cap

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Add a user

Remove a user (advanced)

NewsBreak has no list-users API, so you need the user's numeric ID.

Note

Only you and your team see this — it's stored in Creative Desk, not sent to NewsBreak.